Search Engine Optimization SEO for SMEs - promote visibility & reach for small and medium-sized enterprises
Take advantage of the positive opportunities of online marketing. Make your small or medium-sized business visible(er) and start acquiring new customers via the Internet. Through professional and individual advice with joint strategy development, we can guarantee you measurably more website visitors and thus potential new customers. Get started with our SEO for SMEs!
- Sustainable SEO
- SEO OnPage and OffPage Optimization
- Content creation
- Personal SEO Consultant
Sustainable SEO for SMEs by Sula Marketing
SEO for SMEs usually starts with fundamental optimization measures on your website itself. These factors are usually processed within the first 3-6 weeks to create a basis with which you can work successfully in the future.- Which keywords are you already being found for on Google?
- What do the rankings for these keywords look like?
- What optimization measures are necessary inside and outside your website?
- Which SEO strategy is best for you?
- Which keywords should be analyzed and which keyword clusters should be created?
SEO OnPage & OffPage; Introduction & Basics
Search engine optimization consists of 2 essential parts:- OnPage Optimization
- OffPage Optimization.
- Content Creation, SEO Texts, Marketing Texts
- Text formats and structure
- Keywords and synonyms (distribution and structure)
- Page structure and topic distribution
- Metadata, titles and meta descriptions
- Internal links, topic relevance
- Heading structure, length and hierarchies (incorporate keywords)
- Link sources and link types (including anchor texts)
- Monitoring, tracking, optimization measures, extensions
Content Creation – Pure Technology and Marketing
When creating content, you should differentiate between two different text formats. On the one hand, there are the purely technical texts (SEO texts) and then, in the upper area of the landing pages, the sales texts and slogans (marketing texts). SEO Texts: These are precisely structured texts with regard to search engine optimization. The following are particularly important here:- the distribution of keywords and synonyms within the text
- Text structure and length (paragraph length and total length)
- Heading structure, using hierarchies, LSI keys, length
- Internal links
- Hard keywords and paraphrases
- Product descriptions, scope
- Emotional and gripping content
- Added value and concentrated information
Continuity Through a Dedicated Contact Person
Your customer order will be assigned to one of our employees, who will deal with your order in full. Your responsible SEO Consultant for SEO for small and medium-sized businesses operates:- the analysis of your website
- intensive keyword research
- plans and controls/corrects your SEO texts
- consults with you regarding relevant keywords
- is always available to answer your questions.
Visibility & Success
Successfully found on the internet - with Sula Marketing
Active in search engine optimization for over 10 years
What we offer you with SEO for SMEs:
- SEO consulting, analysis & strategy development
- Technical optimization (WordPress-SEO / WooCommerce, Typo3, Contao, JTL-Shop and more)
- Loading time optimization / caching + premium hosting (Core Web Vitals)
- Responsive optimization (index mobile first)
- SEO texts, content marketing & online PR
- OffPage SEO & backlinks (fair backlink packages)
- Local search engine optimization (Local SEO)
- SEA – Google Adwords/Shopping as part of the hybrid strategy
Analysis & Competitive Comparison
Analyzing your own website as well as that of the competition is crucial for the result. Because in connection with keyword research, this lays the foundation for the first optimization measures. This can create new incentives and ideas for your website. We have various paid tools to carry out the analysis. Google itself is also helpful here, by entering search terms (keywords) into the Google search field.
Intensified Keyword Research
Through intensive keyword reseaewewewewrch, relevant keywords are filtered for you. Through precise, target group-oriented keyword set creation, we can then begin with on-page optimization. Keyword research is an ongoing process because new keywords can emerge very quickly depending on search volume and trends. Don\\\'t forget: keywords are search queries that are entered by REAL PEOPLE on Google and other search engines. Keywords are man-made!
SEO OnPage Optimization
SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.
SEO OffPage Optimization
Your page is only relevant to the searcher if other websites, which are considered authoritative by the search engines, also report about you. This can be achieved through clean, targeted and, above all, thematically relevant link building. Forum links and the like should be avoided, as these links are now regarded as spam by search engines.
SEO Texts & Content Creation
SEO texts are an impwewewewewortant component of on-page optimization. Without content, neither the searcher nor the search engine bot knows what your website or online shop is about. With professionally written SEO texts and topic-relevant content, initial positive results can be achieved in a very short time. You can have your SEO texts written by us.
Continuous controlling
Tracking your keywords and continuously monitoring positions is essential in search engine optimization. To ensure you are always up to date, you will receive a detailed report once a month on content and backlinks created by us, as well as the development of your keywords and rankings. Thanks to various tools, we always have an overview of your rankings.
Search Engine Optimization SEO
01 What is SEO (Search Engine Optimization) for SMEs?
Search engine optimization, also known as SEO, describes the optimization of websites and online shops for search engines like Google. Through optimization, search terms (keywords) can be found more easily by search engines, and accordingly, your website / online shop can be displayed better in the organic search results.
02 How long does SEO take for SMEs?
SEO is a long-term and ongoing process. Initial positive effects of search engine optimization can usually be seen after 3 - 6 months. Search engine optimization should be continued steadily. Even if the desired results have been achieved, the SEO process should be continued, because the competition, especially on the Internet, never sleeps.
03 What does SEO cost for small / medium-sized businesses?
The cost of SEO depends on the industry, the keywords, and the website. The hourly rate of an SEO agency is usually between €75 - €150, with some leeway above and below. Annual budgets ranging from 4-figure to 5-figure amounts are not uncommon. With our SEO packages, you have a full-service agency with expertise on your side.
04 What is the difference between SEO and SEA?
SEO is the optimization of websites and online shops for search engines in the organic search results. SEA, also known as Search Engine Advertising, is paid advertising in the top third of search engines. By combining SEO and SEA, you maximize the reach of your online presence on Google and other search engines. Through SEA, visitors come to your website / online shop from day 1. Through SEO, the costs for advertisements can be reduced in the long term. Here, we rely on our hybrid strategy, consisting of SEO and SEA.
Our SEO Packages for Small & Medium-Sized Businesses
SEO Starter / Local
Ideal for small websites & companies (no online shops) with up to 5 services or product groups. Also ideally suited for local search engine optimization (Local SEO).
990,-
monthly / minimum term 12 months
- Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
- Technical SEO optimization (WordPress, other CMS on request)
- Simple keyword analysis + page structure + content planning
- Image & Structure Optimization
- OnPage Optimization
- Optimization for 5 main keywords (focus keywords) + related terms (synonyms)
- SEO-optimized text creation (up to 13,500 words for the entire duration)
- Simple homepage text (up to 750 words additional)
- OffPage Optimization: Simple Google-compliant link building as a supplement (1-2 strong links/month)
- Regional Search Engine Optimization (Local SEO) + simple link building
- Simple Controlling & Reporting
- Fast response and processing times 4-24h (weekdays)
- Google Search Console
- Google My Business listing + optimization
- Optimized text integration into CMS
- Telephone support (up to 30 min. per month)
- Workshops
- Relaunch Support
- Online PR
SEO SME / Shop
Search engine optimization for medium-sized businesses. Whether for a website with services or small online shops with products. Sustainable search engine optimization at a fair price. Also suitable for smaller online shops.
1690,-
monthly / minimum term 12 months
- Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
- Technical SEO optimization (WordPress, other CMS on request)
- Keyword analysis + page structure + content planning
- Image & Structure Optimization
- OnPage Optimization
- Optimization for 10-20 main keywords (focus keywords) + related terms (synonyms)
- SEO-optimized text creation (up to 22,500 words for the entire duration)
- Detailed homepage text (up to 1,000 words extra)
- Off-page optimization: Simple Google-compliant link building to supplement (up to 4 strong links/month)
- Nationwide search engine optimization (possibly also the entire German-speaking area)
- More detailed controlling & reporting with individual notes
- Optimized text integration into CMS, adapted to content blocks and visually appealing.
- Fast response and processing times 4-24h (weekdays)
- Google Search Console
- Google My Business listing + optimization
- Phone support (up to 30 min. per month)
- Workshops
- Relaunch Support
- Online PR
SEO Pro for Larger Companies & Online Shops
The ideal package for larger companies and online shops for reach and visibility optimization through high organic visibility. THE professional SEO package for your growing company. Also for medium-sized online shops to increase sales through maximized organic visibility!
2490,-
monthly / minimum term 12 months
- Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
- Technical SEO optimization (WordPress, other CMS on request)
- Keyword analysis + page structure + content planning
- Image & Structure Optimization
- OnPage Optimization
- Optimization for up to 50 main search terms (focus keywords) + related terms (synonyms)
- SEO-optimized text creation (up to 40,000 words for the entire duration)
- Complex homepage text additionally optimized
- OffPage Optimization: Advanced clean Google-compliant link building with extra links (up to 6 strong links/month)
- Nationwide search engine optimization (possibly also the entire German-speaking area or selected countries worldwide)
- Optimization of service pages / product pages (technical structure)
- Optimization of category and tag pages
- Optimized text integration in CMS adapted to content blocks and visually appealing
- More detailed controlling & reporting with individual notes
- Fast response and processing times 4-24h (weekdays)
- Google My Business listing + optimization
- Google Search Console
- Telephone support (up to 30 min. per month)
- Simple Relaunch Support
- Workshops
- Online PR
SEO One-Time
Would you like to have your website or online shop fundamentally optimized for the most important services and/or product categories on a one-off basis? Then this package with no fixed term is exactly the right choice.
2890,-
no minimum term: one-time search engine optimization
- Analysis, Competitive Analysis & Keyword Research (SEO Check / SEO Audit)
- Ahrefs checkup with a simple report to start, including evaluation of the top 10 pages and up to 5 important tips for the page.
- Google Search Console Registration & Verification
- Technically global on-page optimization (WordPress/WooCommerce, other CMS on request)
- Keyword analysis + page structure + content planning
- Image & Structure Optimization as a Note
- Definition of 10 focus keywords including keyword lists (LSI keywords)
- Creation of up to 10 OnPage SEO texts of 500-800 words each (including SEO homepage text)
- 4-6 Web 2.0 backlinks on the homepage and 1-3 subpages (service pages / shop categories)
- Simple reporting after 30 days as an initial evaluation with notes
- Telephone support available on request
- Online PR
- Workshops
A few references from customers we have supported. All images are real customer references!
Be found on Google - We are your long-term partner in the field of search engine optimization for SMEs.
Request a non-binding offer now!
SEO for SMEs – More Visibility for Small or Medium-Sized Enterprises
Greater visibility for your company can lead to you gaining more guests and thus more potential customers. The most proven method here, which has proven to be effective, is search engine optimization. Higher traffic, which can be produced by search engine optimization, results in more visitors and thus more potential customers. But how does your website get more visibility? We have specialized in this and offer SEO for SMEs. Our employees offer you a high degree of expertise and many years of experience in the field of search engine optimization. This means that we can deliver promising results in a very short time. These results are reflected in top rankings in search engines such as Google. All SEO for SME consultants are very experienced and perfectly prepared to give your company the attention and associated customer generation you desire.
You too can now benefit from the advantages of search engine optimization for SMEs
The goal of SEO for SMEs is to generate more customers and thus ultimately increase sales. Being displayed higher in Google search results helps with customer generation. To achieve this, your website is optimized to make it much more visible on the internet and gain more attention. The number of visitors to your website increases enormously with top rankings. However, Google must first recognize your website as relevant. This is where various SEO measures come into play. These measures will get your website into the Google top rankings, giving you a huge advantage over the competition, i.e. other small and medium-sized businesses that offer similar services or products. Feel free to get advice and we will see to what extent your website needs optimization!
What Does SE2222222222O for SMEs Do?
We revise your entire website according to SEO criteria and procedures so that we can achieve the desired top ranking in a very short time. The optimizations are carried out and applied by our employees both OnPage and OffPage. OnPage, our SEO for SME consultants deal with the content that is visible on your website. The page is also redesigned, as Google displays a well-structured and user-friendly page higher in the rankings. This is of course also an advantage for visitors to the website. However, the most important thing is the content of the page and the relevant keywords, which are cleverly incorporated into the SEO texts. In addition, these must be well researched and identified and efficiently incorporated on the OnPage and OffPage levels. OffPage, changes are made in the form of links to better position your website in terms of content.
The optimization of your website through SEO for SMEs
Optimizations are also carried out on a technical level so that it always responds in a user-friendly manner and can be visited flawlessly on all common end devices. Google recognizes this and ranks your website higher if it is user-friendly and very well structured, as well as technically flawless. The website is optimized on all possible levels so that more visitors are generated. The potential of your website or online shop should not remain unused! Thanks to the many years of experience of our employees, they know exactly where there is still a need for adjustment and how we need to proceed in order to promote your website to the top rankings. The positive side effect - once your website is in the top rankings on Google, it stays there! This is an absolute argument for the investment, from which you will benefit in the long term and sustainably.
More visibility and more traffic with search engine optimization for SMEs
We promise you to get into the top rankings of Google in a very short time and thus gain more visibility and benefit from more traffic. Once your website has made it into the top rankings with the help of our optimizations, it will not lose its position there. By investing in SEO for SMEs, you gain a long-term advantage over your competition. In addition to our promise to promote your website to the top rankings of Google, we also offer you long-term cooperation to keep your website up to date. This is very important and we are happy to offer you a constant adaptation of your content to guarantee topicality. Thus, we always accept change requests, carry out renewals, are always flexible and react to the dynamic changes of today's times. This means that your website is always up to date.
Sula Marketing - Your reliable partner for SEO for SMEs
We would like to work with you side by side. Benefit from the many years of experience of our employees, who can demonstrate the best methods and strategies of search engine optimization. Thanks to our experience, we know which methods work best and are most effective. We are happy to involve you in our work so that you stay up to date and can contribute your wishes. This means that the project always remains a personal one and we ensure that your company can identify with its internet presence. We would be happy to advise you on all our options and see together what is possible. We would be happy to share with you our initial assessment of your current status and which optimizations are possible through SEO for SMEs in an initial, non-binding consultation. We look forward to hearing from you!
Guaranteed more success with SME SEO
Benefit now from the advantage of making your website more visible through search engine optimization. Don't miss out on a large number of potential customers who don't even know that your company exists. Potential customers will only become aware of you through SEO for SMEs and will finally find the services or products they are looking for. Our claim for search engine optimization for SMEs is to help you achieve more visitors, more customers and more visibility and ultimately more success in the shortest possible time. We offer you the most effective concepts, the latest SEO for SMEs and, in addition, always the best service. If you have any questions or comments, we are always at your disposal and do everything to ensure that the cooperation is successful. Please contact us now for a non-binding and free consultation. We look forward to hearing from you!