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Have editorial texts written for successful SEO

Search engine optimization consists of OnPage optimizations, Offpage optimizations, and the technical level. The OnPage level includes everything the visitor sees externally. This includes, of course, user-friendliness, structure, but most of all, the content. On the one hand, because the user gets his information here and the company can market and position itself via the content, and on the other hand, Google extracts information about the company or the online shop from the texts in order to be able to classify it better in terms of content. Successful search engine optimization therefore requires editorial texts that Google considers trustworthy and informative, thus placing the website higher in the Google rankings. But what should be considered here and why has having editorial texts written become increasingly popular?

What are editorial texts?

Editorial texts should primarily inform the customer, the visitor to the website. Inform them about the company, the services, or, for example, the products that are offered. Many visitors want to be extensively informed first, to have some questions answered before they decide on a company. Editorial texts on websites reflect transparency and professionalism. Editorial texts can be used to build a connection with the user – for example, through a news portal that informs the user about news, blog articles, interviews – with all these types of editorial texts, the community feeling can be strengthened and the proximity to the customer simulated. Editorial texts are therefore not written for advertising purposes, but should have an informational content for the users. That’s why interesting topics and easy readability are in demand here.

Search engine optimization and editorial texts

In order to ensure that not only the user benefits from the editorial texts, but also you, the editorial texts should be optimized so that your website appears higher in the Google rankings. This is usually not so easy to achieve, which is why more and more people are buying editorial texts. There are several parameters to consider in order to make the editorial text search engine optimized. These include, for example, the keywords, which, after being thoroughly researched, must be scattered effectively and inconspicuously throughout the text. It is important to consider the density with which the keywords are incorporated, that they also appear in the headlines, and that they do not appear too dominant in the text. If you have several keywords, this can be a bit tricky, which is why many people delegate this task and have experts write editorial texts for them.

Write editorial texts and adapt them according to SEO measures

There are also other influences that make the editorial text a search engine optimized text. These include, for example, the adaptation of the headings. For example, the H1 – the headline – should only appear once and have a certain number of characters. The H2 – i.e. the heading of certain sections – should definitely appear. Ultimately, this is about structuring – Google recognizes this structure and, combined with the keywords that are well incorporated, Google classifies the website as trustworthy. So the content of the editorial texts should of course be appropriate, but the structure should also be adapted in such a way that Google considers the texts to be particularly trustworthy. Editorial texts therefore bring with them three things: added value for the user, who is informed and a relationship is built, added value for you, as Google offers a better ranking through the texts, and added value for the complete website, which is better structured and tidier.

Is it worth having editorial texts written?

Maybe you’re thinking – well, we can do that too! But the effort involved is often underestimated. Especially incorporating the keywords in a way that doesn’t seem intrusive and blends elegantly into the text is not particularly easy. In addition, as already mentioned, the structure should also be search engine optimized. Likewise, creating a handful of texts is not enough – to stay up-to-date, the texts and editorial content should be renewed and exchanged from time to time. Precisely so that visitors do not always read the same texts, but are met with a dynamic topicality. Thus, the amount of work is definitely a reason to have editorial texts written! The experts are extremely talented in this and, thanks to years of experience, they know exactly what is important when writing editorial texts.

Editorial texts for a top Google ranking

Thanks to the many years of experience of experts, they know what is important when writing editorial texts and how to write them in such a way that they are SEO-compliant. So if you want to be at the top of Google’s rankings, the content-related on-page level is extremely important. This includes the editorial texts. So if you buy editorial texts, you will be one giant step closer to your goal of getting into the top rankings of Google. In addition, the content on your website is very important for customer relations and for the impression you make as a company on the Internet. So there are many reasons to have editorial texts written. The investment at this point definitely pays off. Save yourself valuable time by having these tasks done by experienced copywriters and buying editorial texts!

Have editorial texts written and receive professional content

Outsourcing the content level saves you an enormous amount of time, and you also get a search engine optimized, professional, structured result for your website. If you want to adapt your website to SEO measures, you should also buy editorial texts. You can get a non-binding consultation first. Of course, we work side by side, and you are welcome to give us your topic suggestions and content preferences so that your website does not lose its personal touch and you can identify with the content of the website. You are also welcome to buy editorial texts from us for renewals and the exchange of old texts, and we will update your website as desired. Let our consultants inform you in an initial, non-binding and free consultation and we will see together what is possible! We look forward to hearing from you!