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Search Engine Optimization E-Commerce SEO - sustainably more visibility & reach

Take advantage of the positive opportunities of online marketing. Become (more) visible through e-commerce SEO and start acquiring new customers via the Internet. Through professional and individual consulting with joint strategy development, we can guarantee you measurably more website visitors and thus potential new customers. Get started with us as your ECommerce SEO agency!
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  • Sustainable SEO
  • SEO OnPage and OffPage Optimization
  • Content Creation
  • Personal SEO Consultant

Sustainable Search Engine Optimization - E-Commerce SEO by Sula Marketing Agency

Search engine optimization (SEO) for e-commerce usually starts with fundamental optimization measures on your website itself. These factors are usually processed within the first 3-6 weeks in order to create a basis with which you can work successfully in the future.
  • Which keywords are you already being found for on Google?
  • What do the rankings of these keywords look like?
  • Which optimization measures are necessary inside and outside of your website?
  • Which SEO strategy is best for you?
  • Which keywords should be analyzed and which keyword clusters should be created?
Real customer testimonials
Backlinks für Suchmaschinenoptimierung

SEO OnPage & OffPage; Introduction & Basics

Search engine optimization consists of 2 essential parts:
  • OnPage Optimization
  • OffPage Optimization.
In order to act correctly, you must first understand what search engine optimization entails. With us, you will receive basic information from over 10 years of experience.
  • Content Creation, SEO texts, marketing texts
  • Text formats and structure
  • Keywords and synonyms (distribution and structure)
  • Page structure and topic distribution
  • Metadata, titles and meta descriptions
  • Internal links, topic relevance
  • Heading structure, length and hierarchies (incorporate keywords)
  • Link sources and link types (including anchor texts)
  • Monitoring, tracking, optimization measures, extensions
SEO SEA Unterschiede Grafik

Content Creation – Pure Technology and Marketing

When creating content, you should differentiate between two different text formats. On the one hand, there are the purely technical texts (SEO texts) and then, in the upper area of the landing pages, the sales-oriented texts and catchphrases (marketing texts). SEO Texts: These are precisely structured texts with regard to search engine optimization. The following are particularly important here:
  • the distribution of keywords and synonyms within the text
  • Text structure and length (paragraph length and total length)
  • Heading structure, use hierarchies, LSI keys, length
  • Internal links
  • Hard keywords and paraphrases
Marketing Texts: Service descriptions or product descriptions (usually in the upper part of a website) are about informing the website visitor. Your sales texts should capture the reader, offer real added value and provide sufficient information.
  • Product descriptions, scope
  • Emotional and gripping content
  • Added value and concentrated information
Content von Sula Marketing

Continuity through a dedicated contact person

Your customer order will be assigned to one of our employees, who will deal with your order in full. Your responsible SEO Consultant for ECommerce technical SEO operates:
  • the analysis of your website
  • intensive keyword research
  • plans and controls/corrects your SEO texts
  • consults with you regarding relevant keywords
  • is always available to answer your questions.
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Persönlicher Ansprechpartner
Visibility & Success

Successfully found on the internet - with Sula Marketing

Active in search engine optimization for over 10 years
What we offer you with e-commerce SEO:
  • SEO consulting, analysis & strategy development
  • Technical optimization (WordPress-SEO / WooCommerce, Typo3, Contao, JTL-Shop, etc.)
  • Loading time optimization / caching + premium hosting (Core Web Vitals)
  • Responsive optimization (index mobile first)
  • SEO texts, content marketing & online PR
  • OffPage SEO & backlinks (fair backlink packages)
  • Local search engine optimization (Local SEO)
  • SEA – Google Adwords/Shopping as part of the hybrid strategy
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This is all included in Search Engine Optimization (SEO) E-Commerce

Search engine optimization is diverse and consists of various very relevant areas.
Analysis & Competitive Comparison

Analyzing your own website and that of your competitors is crucial for the result. Because this, in conjunction with keyword research, lays the foundation for the first optimization measures. This can create new incentives and ideas for your website. We have various, paid tools to carry out the analysis. Google itself is also helpful here, by entering search terms (keywords) into the Google search field.

Intensified keyword research

Through intensive keyword research, relevant keywords are filtered for you. Through precise, target group-oriented keyword set creation, we can then begin with the OnPage optimization. Keyword research is an ongoing process because new keywords can emerge very quickly depending on search volume and trends. Don't forget: keywords are search queries that are entered by REAL PEOPLE on Google and other search engines. Keywords are man-made!

SEO OnPage Optimization

SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.

SEO OffPage Optimization

Your page is only relevant to the searcher if other websites, which are considered authoritative by the search engines, also report about you. This is precisely what can be achieved through clean, targeted and, above all, thematically relevant link building. You should stay away from forum links and the like, as these links are now regarded as spam by search engines.

SEO Texts & Content Creation

SEO texts are an important component of on-page optimization. Without content, neither the searcher nor the search engine bot knows what your website or online shop is about. With professionally written SEO texts and topic-relevant content, initial positive results can be achieved in a very short time. You can have your SEO texts written by us.

Continuous Controlling

Tracking your keywords as well as continuously monitoring positions is essential in search engine optimization. To ensure you are always up to date, you will receive a detailed report once a month on the content and backlinks we have created, as well as the development of your keywords and rankings. Thanks to various tools, we always have an overview of your rankings.

Search Engine Optimization SEO
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01 What is SEO (Search Engine Optimization) E-Commerce?
Search engine optimization, also known as SEO, describes the optimization of websites and online shops for search engines like Google. Through optimization, search terms (keywords) can be found more easily by search engines, and accordingly, your website / online shop can be displayed better in the organic search results.
02 How long does ECommerce SEO take?
SEO is a long-term and ongoing process. Initial positive effects of search engine optimization can usually be seen after 3 - 6 months. Search engine optimization should be continuously pursued. Even if the desired results have been achieved, the SEO process should be continued, because the competition, especially on the Internet, never sleeps.
03 How much does e-commerce search engine optimization cost?
The cost of SEO depends on the industry, the keywords, and the website. The hourly rate of an SEO agency is usually between €75 - €150, with some flexibility above and below that range. Annual budgets in the four- to five-figure range are not uncommon. With our SEO packages, you have a full-service agency with expertise on your side.
04 What is the difference between SEO and SEA?
SEO is the optimization of websites and online shops for search engines in the organic search results. SEA, also known as Search Engine Advertising, is the paid advertising in the top third of the search engines. By combining SEO and SEA, you maximize the reach of your website on Google and co. Through SEA, visitors come to your website / online shop from day 1. Through SEO, the costs for advertisements can be reduced in the long term. Here, we fall back on our hybrid strategy, consisting of SEO and SEA.

Our E-Commerce SEO Packages

SEO Starter / Local

Ideal for small websites & companies (no online shops) with up to 5 services or product groups. Also ideally suited for local search engine optimization. (Local SEO)

490,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Simple keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 5 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 13,500 words for the entire duration)
  • Simple homepage text (up to 750 words additionally)
  • OffPage Optimization: Simple Google-compliant link building as a supplement (1-2 strong links/month)
  • Regional Search Engine Optimization (Local SEO) + simple link building
  • Simple Controlling & Reporting
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business listing + optimization
  • Optimized text integration into CMS
  • Phone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR
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SEO SME / Shop

Search engine optimization for medium-sized businesses. Regardless of whether it's for a website with services or small online shops with products. Sustainable search engine optimization at a fair price. Also suitable for smaller online shops.

1690,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 10-20 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 22,500 words for the entire duration)
  • Detailed homepage text (up to 1,000 words additional)
  • Off-page optimization: Simple Google-compliant link building to supplement (up to 4 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area)
  • More detailed controlling & reporting with individual notes
  • Optimized text integration into CMS, adapted to content blocks and visually appealing.
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business listing + optimization
  • Telephone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR
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SEO Pro for Larger Companies & Online Shops

The ideal package for larger companies and online shops for reach and visibility optimization through high organic visibility. THE professional SEO package for your growing company. Also for medium-sized online shops to increase sales through maximized organic visibility!

2490,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for up to 50 main search terms (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 40,000 words for the entire duration)
  • Complex homepage text additionally optimized
  • OffPage Optimization: Advanced clean Google-compliant link building with extra links (up to 6 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area or selected countries worldwide)
  • Optimization of service pages / product pages (technical structure)
  • Optimization of category and tag pages
  • Optimized text integration into CMS, adapted to content blocks and visually appealing
  • More detailed controlling & reporting with individual notes
  • Fast response and processing times 4-24h (weekdays)
  • Google My Business Listing + Optimization
  • Google Search Console
  • Phone support (up to 30 min. per month)
  • Simple Relaunch Support
  • Workshops
  • Online PR
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SEO One-Time

Would you like to have your website or online shop fundamentally optimized for the most important services and/or product categories on a one-off basis? Then this package with no fixed term is exactly the right choice.

2890,- no minimum term: one-time search engine optimization
  • Analysis, Competitive Analysis & Keyword Research (SEO Check / SEO Audit)
  • Ahrefs checkup with a simple report to start, including evaluation of the top 10 pages and up to 5 important tips for the page.
  • Google Search Console Registration & Verification
  • Technically global OnPage optimization (WordPress/WooCommerce, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization as a Note
  • Definition of 10 focus keywords including keyword lists (LSI keywords)
  • Creation of up to 10 OnPage SEO texts of 500-800 words each (including SEO homepage text)
  • 4-6 Web 2.0 backlinks on the homepage and 1-3 subpages (service pages / shop categories)
  • Simple reporting after 30 days as an initial evaluation with notes
  • Telephone support available on request
  • Online PR
  • Workshops
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A few references from customers we have supported. All images are real customer references!

Get found on Google - We are your long-term partner in the field of e-commerce search engine optimization.

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    Stand out in the digital market and become digitally discoverable with e-commerce SEO

    The digital marketplace is practically flooded with offers, websites and other e-commerce operators. It is therefore important to stand out from the competition in the midst of the battle for customers' attention and purchasing power. A particularly decisive factor here is e-commerce SEO, short for search engine optimization. Are you the operator of an e-commerce shop and want to incorporate SEO into your marketing mix? At Sula Marketing, we offer you complete expertise in the creation of e-commerce SEO content. Discover the possibilities of e-commerce SEO with us and let yourself be convinced by outstanding successes. The experts at our e-commerce SEO agency are at your side to help you create strategic plans for integrating e-commerce SEO content into your online shop content in order to set your digital findability apart from the competition. With our support, you will reach your target group!

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    Presence in the search engine results is of great relevance, especially for operators of e-commerce shops and websites. The ranking of displayed results in a search in search engines such as Google is highly dependent on so-called keywords. In order to refer users to your shop when searching for specific articles, it is important to make your content SEO-friendly for e-commerce. SEO for SMEs By identifying relevant and frequently searched keywords, these can then be integrated into your website content in a natural way. This includes, for example, not only descriptive texts of products or services but also subheadings. There are a variety of ways to integrate search engine optimizations. As an e-commerce SEO agency, we specialize in providing you with advisory services relating to WooCommerce SEO and increasing your visibility within search engines for potential customers.

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    E-commerce SEO serves to increase your visibility in search engine searches through the use of relevant keywords. In this way, when searching for certain keywords, your website is better classified by Google as relevant to the search and is displayed accordingly higher or more visibly within the generic, non-paid search placements. Thus, e-commerce SEO makes users aware of the relevance of your website content. As a result, you may notice increased click-through rates and lead generation on your shop. With our help as an experienced e-commerce SEO agency, we ensure that the relevant keywords mentioned are identified. We use different tools and approaches for this in order to tailor the analysis individually to your e-commerce SEO. In subsequent steps, we support you in integrating these keywords specifically into your content in order to optimally place them for users and search engines.

    Discover the limitless possibilities of e-commerce SEO!

    We support you in optimizing your content for search engines in a variety of ways. The possibilities in the digital space are limitless! Search engine optimizations can be implemented not only at the website level via headings, product descriptions and similar explanatory texts. So-called offsite SEO measures can also help you to be found more quickly in search engines and generate users on your website. Similar to the implementation of SEO onsite, through the placement of relevant keywords, you can move such optimization measures outside your website. Our e-commerce SEO agency knows how and keeps track of everything. Because the integration of relevant keywords on secondary pages such as blogs, with appropriate links to your landing page, can also contribute to improved results within the search engines. With our help, exploit the potential of your online shop through the use of e-commerce SEO!

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    In order to integrate SEO into your existing marketing mix in the best possible way, we offer a wide range of services. As an e-commerce SEO agency, we share our know-how and expertise in the form of an all-round service offer. If you would first like to find out about the possible integration of e-commerce SEO into your advertising measures, you can arrange a non-binding consultation with our expert professionals. If we have convinced you of the outstanding opportunities of e-commerce SEO, we will work together to develop and define goals. Depending on your needs, we will create an appropriate offer for the desired services. We also involve you in the strategic planning process and develop the further processes based on our expertise. After successful coordination of the defined goals and building blocks, our e-commerce SEO agency takes care of the implementation of the joint project.

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    In order to enable outstanding goals of your e-commerce SEO strategy and constantly expand the potential or limits, we follow the development and innovations of SEO marketing. Thus, when developing an individually adapted strategy for SEO e-commerce, for example, we also take into account current digital trends and use already collected insights to constantly improve your plans and adapt them to best practices. After completion of the planned project, our experts write reports and evaluate them on the basis of the defined goals. We can apply the insights and learnings generated from this to further ongoing measures or separate projects. In this way, we guarantee you the best possible results and exploit the potential of your online shop or target groups. You can also test and implement other exciting projects such as expanding your target group potential with the use of our expertise in the field of e-commerce SEO.

    Our e-commerce SEO agency supports you on the road to success measurement

    If you want to pursue your goals and measure success together with our e-commerce SEO agency, you can expect full transparency regarding all processes during the entire cooperation. Expert professionals are always in close contact and work to meet your needs and exceed expectations. Each of our customers can expect an individually tailored service for e-commerce technical SEO as part of our services. We take the time to internalize you and your future plans and business goals and, based on this, create a promising strategy for your e-commerce SEO. Through continuous analysis and research into new trends, we make it possible to quickly adapt your content to the changing climate of the digital world. Through professional optimizations, we, as the e-commerce SEO agency of your choice, guarantee to jointly advance your online shop and guide you on the road to success.