Mehr Infos

Search Engine Optimization SEO B2B - sustainably more visibility & reach for B2B companies

Take advantage of the positive opportunities of online marketing. Become visible(er) as a B2B company and start acquiring new customers via the Internet. Through professional and individual consulting with joint strategy development, we can guarantee you measurably more website visitors and thus potential new customers. Get started with our B2B SEO!
Rakete neu
  • Sustainable SEO
  • SEO OnPage and OffPage Optimization
  • Content creation
  • Personal SEO Consultant

Sustainable Search Engine Optimization - B2B SEO by the Sula Marketing Agency

Search engine optimization (SEO) B2B starts in most cases with fundamental optimization measures on your website itself. These factors are usually processed within the first 3-6 weeks in order to create a basis with which you can work successfully in the future.
  • Which keywords are you already being found for on Google?
  • What do the rankings of these keywords look like?
  • Which optimization measures are necessary inside and outside your website?
  • Which SEO strategy is best for you?
  • Which keywords should be analyzed and which keyword clusters should be created?
Real customer testimonials
Backlinks für Suchmaschinenoptimierung

SEO OnPage & OffPage; Introduction & Basics

Search engine optimization consists of 2 essential parts:
  • OnPage Optimization
  • OffPage Optimization.
In order to act correctly, you must first understand what search engine optimization entails. With us, you will receive basic information from over 10 years of experience.
  • Content Creation, SEO Texts, Marketing Texts
  • Text formats and structure
  • Keywords and synonyms (distribution and structure)
  • Page structure and topic distribution
  • Metadata, titles and meta descriptions
  • Internal links, topic relevance
  • Heading structure, length and hierarchies (incorporate keywords)
  • Link sources and link types (including anchor texts)
  • Monitoring, tracking, optimization measures, extensions
SEO SEA Unterschiede Grafik

Content Creation – Pure Technology and Marketing

When creating content, you should differentiate between two different text formats. On the one hand, there are the purely technical texts (SEO texts) and then, in the upper area of the landing pages, the sales texts and slogans (marketing texts). SEO Texts: These are precisely structured texts with regard to search engine optimization. The following are particularly important here:
  • the distribution of keywords and synonyms within the text
  • Text structure and length (paragraph length and total length)
  • Heading structure, using hierarchies, LSI keys, length
  • Internal links
  • Hard keywords and paraphrases
Marketing Texts: Service descriptions or product descriptions (usually in the upper part of a website) are about informing the website visitor. Your sales texts should capture the reader, offer real added value and provide sufficient information.
  • Product descriptions, scope
  • Emotional and moving content
  • Added value and concentrated information
Content by Sula Marketing

Continuity through a dedicated contact person

Your customer order will be assigned to one of our employees, who will deal with your order in full. Your responsible SEO Consultant for B2B SEO will:
  • analyze your website
  • conduct intensive keyword research
  • plan and monitor/correct your SEO texts
  • consult with you regarding relevant keywords
  • be available to answer your questions at any time.
Request now
Persönlicher Ansprechpartner
Visibility & Success

Successfully found on the internet - with Sula Marketing

Active in search engine optimization for over 10 years
What we offer you with SEO for B2B:
  • SEO consulting, analysis & strategy development
  • Technical optimization (WordPress-SEO / WooCommerce, Typo3, Contao, JTL-Shop and more)
  • Loading time optimization / caching + premium hosting (Core Web Vitals)
  • Responsive optimization (index mobile first)
  • SEO texts, content marketing & online PR
  • OffPage SEO & backlinks (fair backlink packages)
  • Local search engine optimization (Local SEO)
  • SEA – Google Adwords/Shopping as part of the hybrid strategy

This is what search engine optimization (SEO) for B2B companies includes

Search engine optimization is diverse and consists of various highly relevant areas.
Analysis & Competitive Comparison

Analyzing your own website and that of your competitors is crucial for the result. Because this, in conjunction with keyword research, lays the foundation for the first optimization measures. This can create new incentives and ideas for your website. We have various paid tools to carry out the analysis. Google itself is also helpful here, by entering search terms (keywords) into the Google search field.

Intensified Keyword Research

Through intensive keyword reseaewewewewrch, relevant keywords are filtered for you. Through precise, target group-oriented keyword set creation, we can then begin with on-page optimization. Keyword research is an ongoing process because new keywords can emerge very quickly depending on search volume and trends. Don\\\'t forget: keywords are search queries that are entered by REAL PEOPLE on Google and other search engines. Keywords are man-made!

SEO OnPage Optimization

SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.

SEO OffPage Optimization

Your page is only relevant to the searcher if other websites, which are considered authoritative by the search engines, also report on you. This can be achieved through clean, targeted and, above all, thematically relevant link building. You should stay away from forum links and the like, as these links are now regarded as spam by search engines.

SEO Texts & Content Creation

SEO texts are an impwewewewewortant component of on-page optimization. Without content, neither the searcher nor the search engine bot knows what your website or online shop is about. With professionally written SEO texts and topic-relevant content, initial positive results can be achieved in a very short time. You can have your SEO texts written by us.

Continuous controlling

Tracking your keywords as well as continuously monitoring positions is essential in search engine optimization. To ensure you are always up to date, you will receive a detailed report once a month on content and backlinks created by us, as well as the development of your keywords and rankings. Thanks to various tools, we always have an overview of your rankings.

Search Engine Optimization SEO
Rakete neu
01 What is B2B SEO (Search Engine Optimization)?
Search engine optimization, also known as SEO, describes the optimization of websites and online shops for search engines like Google. Through optimization, search terms (keywords) can be found more easily by search engines, and accordingly, your website / online shop can be displayed better in the organic search results.
02 How long does B2B SEO take?
SEO is a long-term and ongoing process. Initial positive effects of search engine optimization can usually be seen after 3 - 6 months. Search engine optimization should be continued steadily. Even if the desired results have been achieved, the SEO process should be continued, because the competition, especially on the Internet, never sleeps.
03 What does B2B SEO cost?
The cost of SEO depends on the industry, the keywords, and the website. The hourly rate of an SEO agency is usually between €75 - €150, with some leeway above and below. Annual budgets ranging from 4-figure to 5-figure amounts are not uncommon. With our SEO packages, you have a full-service agency with expertise on your side.
04 What is the difference between SEO and SEA?
SEO is the optimization of websites and online shops for search engines in the organic search results. SEA, also known as Search Engine Advertising, is paid advertising in the top third of search engines. By combining SEO and SEA, you maximize the reach of your website on Google and co. Through SEA, visitors come to your website / online shop from day 1. Through SEO, the costs for advertisements can be reduced in the long term. Here, we fall back on our hybrid strategy, consisting of SEO and SEA.

Our B2B SEO Packages

SEO Starter / Local

Ideal for small websites & companies (no online shops) with up to 5 services or product groups. Also ideally suited for local search engine optimization (Local SEO).

990,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Simple keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 5 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 13,500 words for the entire duration)
  • Simple homepage text (up to 750 words additional)
  • OffPage Optimization: Simple Google-compliant link building as a supplement (1-2 strong links/month)
  • Regional Search Engine Optimization (Local SEO) + simple link building
  • Simple Controlling & Reporting
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business Listing + Optimization
  • Optimized text integration into CMS
  • Telephone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR

SEO SME / Shop

Search engine optimization for medium-sized businesses. Whether it's for a website with services or small online shops with products. Sustainable search engine optimization at a fair price. Also suitable for smaller online shops.

1690,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 10-20 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 22,500 words for the entire duration)
  • Detailed homepage text (up to 1,000 words additional)
  • Off-page optimization: Simple Google-compliant link building as a supplement (up to 4 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area)
  • More detailed controlling & reporting with individual notes
  • Optimized text integration into CMS, adapted to content blocks and visually appealing
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business listing + optimization
  • Phone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR

SEO Pro for Larger Companies & Online Shops

The ideal package for larger companies and online shops for reach and visibility optimization through high organic visibility. THE professional SEO package for your growing company. Also for online shops of medium size to increase sales through maximized organic visibility!

2490,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for up to 50 main search terms (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 40,000 words for the entire duration)
  • Complex homepage text additionally optimized
  • OffPage Optimization: Advanced clean Google-compliant link building with extra links (up to 6 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area or selected countries worldwide)
  • Optimization of service pages / product pages (technical structure)
  • Optimization of category and tag pages
  • Optimized text integration into CMS, adapted to content blocks and visually appealing.
  • More detailed controlling & reporting with individual notes
  • Fast response and processing times 4-24h (weekdays)
  • Google My Business listing + optimization
  • Google Search Console
  • Phone support (up to 30 min. per month)
  • Simple Relaunch Support
  • Workshops
  • Online PR

SEO One-Time

Would you like to have your website or online shop fundamentally optimized for the most important services and/or product categories on a one-off basis? Then the package with no fixed term is exactly the right choice.

2890,- no minimum term: one-time search engine optimization
  • Analysis, Competitive Comparison & Keyword Research (SEO Check / SEO Audit)
  • Ahrefs checkup with a simple report to start, including evaluation of the top 10 pages and up to 5 important tips for the page.
  • Google Search Console Registration & Verification
  • Technically global OnPage optimization (WordPress/WooCommerce, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization as a Note
  • Definition of 10 focus keywords incl. keyword lists (LSI keywords)
  • Creation of up to 10 OnPage SEO texts of 500-800 words each (including SEO homepage text)
  • 4-6 Web 2.0 backlinks on the homepage and 1-3 subpages (service pages / shop categories)
  • Simple reporting after 30 days as an initial evaluation with notes
  • Telephone support available on request
  • Online PR
  • Workshops

A few references from customers we have supported. All images are real customer references!

Be found on Google - We are your long-term partner in the field of search engine optimization for B2B companies.

Request a non-binding offer now!

    Ihre Daten werden gemäß unsererI have read and understood the Privacy Policy I agree that my data from the contact form may be collected and processed for the purpose of processing my request.

    B2B Search Engine Optimization – More Visibility & Traffic for Your Company

    Whether B2C or B2B – the goal of every company is to become more visible, generate more visitors and more potential customers. The most effective means of achieving this is search engine optimization. However, there are some differences to consider when performing B2B search engine optimization or B2C search engine optimization. Ultimately, however, the goal is to achieve more traffic. We specialize in this and offer professional B2B SEO. We promise you more visibility for your company through a top ranking on Google. Thanks to our extensive expertise in B2B search engine optimization, we guarantee you more success and more traffic in the shortest possible time. Feel free to contact our consultants and we will discuss together where we can start and which strategy we can use to help you.

    Benefit from Professional B2B SEO Now

    Our goal is to make your company more visible. The way to do this is to ensure that your company appears higher in the search results for relevant Google searches. This will give your company more attention, as 80% of all Google searchers stay on the first page of the search results and therefore these websites are visited more often. This will enormously increase your visitor numbers if your website appears in the top rankings. We optimize your website according to B2B SEO measures, which have proven to show very quick results and thus your website appears higher on Google. This gives you a huge advantage over the competition. We would be happy to discuss our measures and optimizations with you in advance and see what is possible and how we can help you.

    The Difference Between B2B SEO and B2C SEO

    On several levels, we work differently with B2B SEO than with B2C SEO. B2C is primarily about buying a product. Emotions play a much bigger role here. Emotions also play a role in B2C, but decisions are often made more rationally and offers are compared. We incorporate this component particularly OnPage in the content. A high degree of trust must be created for B2B offers and professionalism is convincing. SEO and content are inseparable in B2B SEO. Accordingly, we are particularly content-focused in SEO marketing B2B. Of course, the other SEO measures on the OnPage and OffPage level, which are relevant for Google and according to which parameters Google assesses the website as trustworthy and classifies it in terms of content, also apply here.

    SEO for B2B – Our Optimization Measures

    In order to get your website into the top rankings of Google in the shortest possible time, we apply our proven and modern SEO B2B strategies, which show quick results. On the OnPage level, we focus particularly on the content, which is of great importance especially in B2B search engine optimization and offers a high level of information for the visitor. Our goal is to present trustworthiness through the content. It is also important to efficiently incorporate the relevant keywords, which are previously identified in a comprehensive keyword research. Google classifies your website better in terms of content via a certain density of keywords and your company is displayed higher for relevant search queries. We also structure your website so that it is uniform and clearly arranged. This is also done according to a specific SEO structure, which benefits the user but also meets with a positive response from Google, in the form of a good ranking.

    OffPage Measures for B2B SEO

    Our search engine optimization B2B also makes some changes OffPage. This happens mainly in the form of links and again serves the content classification for Google. We also work on a technical level. We optimize your website so that it can be used flawlessly on all common devices. The more structured your website is and the better it is built, the further it will be promoted in the Google rankings. Both sides benefit here – Google likes your website but also your visitors feel much more comfortable here and stay much longer. Most websites still have so much unused potential, which we do not want to leave unused. An investment in B2B SEO is therefore worthwhile! Also for the following reason: once your website has landed in the top rankings of Google, it stays there.

    More Traffic and Visibility in the Shortest Possible Time with Search Engine Optimization

    All our optimization measures are therefore designed in such a way that not only does Google promote the website to the top rankings, but also that visitors, especially in the B2B business, classify your website as trustworthy, informative and user-friendly. We like to work side by side with our customers, which is why we would like to advise them comprehensively in our SEO consulting B2B first and would like to take you with us in our work in the future. We work transparently and our goal is that your individuality is not lost. Thus, the project always remains a personal one and you can continue to identify with your website. We would be happy to advise you on our B2B SEO options and give you an overview of what is possible. We assess your current status and see where there is a need for optimization and where we want to start. Feel free to get a non-binding consultation now. Simply contact us by phone, e-mail or via our contact form.

    B2B SEO – Your Website in the Fast Lane

    B2B SEO gives your company a huge advantage over the competition. In order for your existence to get more attention and your website to record more traffic, the way via the top ranking on Google is very efficient and popular. This is how potential customers become aware of you and find your services. In B2B search engine optimization, we focus particularly on professionalism and information content. We give your company more visibility and thus increase your chances on the market. We offer you the most modern B2B SEO marketing concepts, the latest and most proven strategies and offer you an all-round service in every situation. If you have any questions or suggestions, we are at your disposal at any time. Contact us now and let our consultants advise you comprehensively on B2B search engine optimization. Together we will get your company out of the shadows. The first consultation is of course free of charge and without obligation.