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Maximum visibility and reach through our hybrid strategy of SEA and SEO

Through SEA (Search Engine Advertising), you are visible in the top 4 positions in the paid ads. In addition, through SEO (Search Engine Optimization), you are also visible in the organic search results. This gives you a double chance of being found by potential (new) customers. Regionally, you also have the option of being at the very top with a Google My Business entry. This gives you a 3-fold chance of winning new customers!
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  • SEO + SEA (PPC) = SEM
  • Top-Optimized Google Ads Ads
  • Sustainable Visibility
  • Long-term success

Search Engine Marketing (SEM) consists of SEO and SEA (PPC; Pay-per-Click)

SEM is the term that combines the definitions of SEO and SEA into one word. The term SEM is often used only for paid advertising - however, we believe that SEM consists of various sub-areas of online marketing.
  • direct visibility and therefore website visitors + potential new customers through SEA
  • sustainable and long-term positioning in the organic search results through SEO
  • advertising budget of the ads is reduced as soon as the first results of the SEO can be recorded
SEM Agentur

What we offer you as an SEA agency

Thanks to our expert settings and targeted optimization of your advertisements and campaigns, the first purchased, potential new customers & new website visitors are reached in a very short time. Thanks to SEA visibility, you will have interested users on your website after a short time. The advertising budget will be slightly higher for the start until the first positive results of SEO (search engine optimization) are recorded.
  • Optimized ads + placement
  • Specifically used advertising budget
  • Tracking with Google Analytics
  • Monthly SEA Reporting
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What we offer you as an SEO agency

We place great value on long-term results and thus sustainable traffic to your website / online shop. Through our OnPage and OffPage optimization with additional content creation and expansion, we promote the rankings of your keywords in the organic search results.
  • SEO OnPage & OffPage optimization from a single source
  • Long-term increased visibility in organic search results
  • Continuous tracking & controlling
  • Monthly SEO Reporting
SEO Kurs

Long-Term Success Through Our Hybrid Strategy

With our hybrid strategy consisting of SEA and SEO, you have a short-term increase in visitors through paid advertising (SEA), as well as sustainably more website visitors through the positions in the organic search results of SEO. You can find a real customer example of our hybrid strategy further down on this page. Customer testimonials for our hybrid strategy
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SEO-SEA-Hybrid

Successful(ly) through our hybrid strategy

Sustainably more visibility and reach

Utilize All Channels of SEM

Start winning more website visitors and new customers. In addition to our SEO-SEA hybrid strategy, we also offer social media marketing. Because social media is the interface between private and business! Through targeted social media remarketing and retargeting, we exploit the full potential of search engine marketing. A very good example of our SEO SEA hybrid strategy is the website https://diy-stoffe.de/

Our SEO-SEA hybrid strategy

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Benefits of our SEO-SEA Hybrid Strategy

We merge SEO and SEA into a hybrid strategy for your company's visibility

Search Engine Optimization

SEO consists of 2 major sub-areas: OnPage and OffPage optimization. Intensive analysis and keyword research lay the foundation for a successful online business. With us, you receive all optimization measures from a single source. We also employ in-house copywriters to ensure the continuity of content creation and expansion. Our search engine optimization is long-term and sustainable.

SEO OnPage

SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.

SEO OffPage

Your page is only relevant to the searcher if other websites, which are considered authoritative by search engines, report on you. This can be achieved through clean, targeted and, above all, thematically relevant link building. Forum links and the like should be avoided, as these links are now regarded as spam by search engines. Here, the motto is: quality over quantity.

Search engine advertising

Through SEA (search engine advertising), you will receive your first website visitors and thus potential (new) customers in a very short time. The advertising budget will be reduced as much as possible after 6 months at the latest (ideally to 0). Take a look at one of our customer references. Search engine advertising offers various advertising models. A combination of different advertisements is advantageous here. Let's talk about it, together we will find a suitable concept for your company.

Text Ads & DSA Campaigns

Text ads (also called keyword campaigns) and DSA campaigns complement each other almost perfectly. Text ads or keyword campaigns are ideal for normal, static text-based advertising. DSA campaigns are ads that work without keywords. They are particularly suitable for online shops in the e-commerce sector with products and/or services as well as for websites with high-quality content. Google compiles the ads independently and also plays these ads out independently.

Banner advertising (display ads; display advertising)

Banner advertising (also known as display ads & display advertising) is an element of classic online advertising. Display advertising focuses on graphic advertising materials, such as banners, buttons, videos, animations or images, and is divided into graphic and animated designs. The banners serve as a link to the advertiser's website. Banner ads can therefore be published on a wide variety of websites and online portals. Social media marketing is also possible with display advertising.

FAQ Hybrid Strategy
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01 What is the difference between SEO and SEA?
SEO, also known as search engine optimization, describes the optimization of a website for the organic search results on search engines.

SEA, also known as search engine advertising or Google Ads, deals with paid advertising on search engines.

SEO and SEA are part of SEM (search engine marketing).
We have merged SEO and SEA into an SEO-SEA hybrid strategy in order to generate maximum visibility and reach for our customers on Google.
02 What should the initial advertising budget for SEA be?
This question cannot be answered in a general way. It depends on the industry and the topic. The PPC price varies from keyword to keyword. However, regardless of the industry, we recommend a minimum advertising budget of €250 per month to achieve initial positive results with SEA.
03 When can the first results of the SEO be seen?
We tell all our customers that the first, visible, and measurable results can be seen after 3 - 6 months. Here too, it depends on the industry and topic. Certain keywords have higher competition than others and therefore an increased difficulty in optimization.
04 What does the hybrid strategy cost?
We cannot give an exact answer to this question either. However, if you take a look at our SEO packages and SEA packages, you will have an approximate monthly price. Of course, we can put together a customized hybrid strategy package for you, which will result in lower costs than if you were to request an SEO and an SEA package individually from us.
Hybrid-Strategie-Referenz

An example of one of our clients with the hybrid strategy.

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Maximize visibility and reach on Google - with our hybrid strategy

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    A video from one of our partners on our SEO-SEA hybrid strategy

    https://www.youtube.com/watch?v=W86v9SPCk9I