Benefits of our SEO-SEA Hybrid Strategy
We merge SEO and SEA into a hybrid strategy for your company's visibility
We merge SEO and SEA into a hybrid strategy for your company's visibility
SEO consists of 2 major sub-areas: OnPage and OffPage optimization. Intensive analysis and keyword research lay the foundation for a successful online business. With us, you receive all optimization measures from a single source. We also employ in-house copywriters to ensure the continuity of content creation and expansion. Our search engine optimization is long-term and sustainable.
SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.
Your page is only relevant to the searcher if other websites, which are considered authoritative by search engines, report on you. This can be achieved through clean, targeted and, above all, thematically relevant link building. Forum links and the like should be avoided, as these links are now regarded as spam by search engines. Here, the motto is: quality over quantity.
Through SEA (search engine advertising), you will receive your first website visitors and thus potential (new) customers in a very short time. The advertising budget will be reduced as much as possible after 6 months at the latest (ideally to 0). Take a look at one of our customer references. Search engine advertising offers various advertising models. A combination of different advertisements is advantageous here. Let's talk about it, together we will find a suitable concept for your company.
Text ads (also called keyword campaigns) and DSA campaigns complement each other almost perfectly. Text ads or keyword campaigns are ideal for normal, static text-based advertising. DSA campaigns are ads that work without keywords. They are particularly suitable for online shops in the e-commerce sector with products and/or services as well as for websites with high-quality content. Google compiles the ads independently and also plays these ads out independently.
Banner advertising (also known as display ads & display advertising) is an element of classic online advertising. Display advertising focuses on graphic advertising materials, such as banners, buttons, videos, animations or images, and is divided into graphic and animated designs. The banners serve as a link to the advertiser's website. Banner ads can therefore be published on a wide variety of websites and online portals. Social media marketing is also possible with display advertising.
Request a non-binding offer for our hybrid strategy from us.