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Search Engine Optimization SEO for Architects - sustainably more visibility & reach for architectural firms

A successful SEO strategy for architectural firms involves more than just keywords and content. You need to stay up-to-date on the latest trends in industry-specific search engine optimization, use social media and other digital channels to drive visitors to your website, optimize images, and provide relevant and useful information to website visitors. In addition, the right link building is key to ensuring that you remain visible to potential customers in search engines.
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  • Sustainable SEO
  • SEO OnPage and OffPage Optimization
  • Content Creation
  • Personal SEO Consultant

Sustainable Search Engine Optimization for Architects by Sula Marketing

Search engine optimization (SEO) for architects usually starts with fundamental optimization measures on your website itself. These factors are usually processed within the first 3-6 weeks to create a basis with which you can continue to work successfully in the future.
  • With which keywords are you already being found on Google?
  • What do the rankings of these keywords look like?
  • What optimization measures are necessary inside and outside your website?
  • Which SEO strategy is best for you?
  • Which keywords should be analyzed and which keyword clusters should be created?
Real customer testimonials
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SEO OnPage & OffPage; Introduction & Basics

Search engine optimization consists of 2 essential parts:
  • OnPage optimization
  • OffPage optimization.
In order to act correctly, you must first understand what search engine optimization entails. With us, you will receive basic information from over 10 years of experience.
  • Content creation, SEO texts, marketing texts
  • Text formats and structure
  • Keywords and synonyms (distribution and structure)
  • Page structure and topic distribution
  • Metadata, titles and meta descriptions
  • Internal links, topic relevance
  • Heading structure, length and hierarchies (incorporate keywords)
  • Link sources and link types (including anchor texts)
  • Monitoring, tracking, optimization measures, extensions
SEO SEA Unterschiede Grafik

Content Creation – Pure Technology and Marketing

When creating content, you should differentiate between two different text formats. On the one hand, there are the purely technical texts (SEO texts) and then, in the upper area of the landing pages, the sales texts and slogans (marketing texts). SEO Texts: These are precisely structured texts with regard to search engine optimization. The following are particularly important here:
  • the distribution of keywords and synonyms within the text
  • Text structure and length (paragraph length and total length)
  • Heading structure, use hierarchies, LSI keys, length
  • Internal links
  • Hard keywords and paraphrases
Marketing Texts: Service descriptions or product descriptions (usually in the upper part of a website) are about informing the website visitor. Your sales texts should capture the reader, offer real added value and provide sufficient information.
  • Product descriptions, scope
  • Emotional and moving content
  • Added value and concentrated information
Content von Sula Marketing

Continuity through a dedicated contact person

Your customer order will be assigned to one of our employees, who will deal with your order in full. Your responsible SEO Consultant for SEO for architectural firms operates:
  • the analysis of your website
  • intensive keyword research
  • plans and monitors/corrects your SEO texts
  • consults with you regarding relevant keywords
  • is available for you at any time if you have any questions.
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Persönlicher Ansprechpartner
Visibility & Success

Successfully found on the internet - with Sula Marketing

Active in search engine optimization for over 10 years
What we offer you with SEO for architects:
  • SEO consulting, analysis & strategy development
  • Technical optimization (WordPress-SEO / WooCommerce, Typo3, Contao, JTL-Shop, etc.)
  • Loading time optimization / caching + premium hosting (Core Web Vitals)
  • Responsive optimization (index mobile first)
  • SEO texts, content marketing & online PR
  • OffPage SEO & backlinks (fair backlink packages)
  • Local search engine optimization (Local SEO)
  • SEA – Google Adwords/Shopping as part of the hybrid strategy

This is what search engine optimization (SEO) for architects & architectural firms includes

Search engine optimization is diverse and consists of various very relevant areas.
Analysis & Competitive Comparison

Analyzing your own website and that of your competitors is crucial for the result. Because this, in conjunction with keyword research, lays the foundation for the first optimization measures. This can create new incentives and ideas for your website. We have various, paid tools to carry out the analysis. Google itself is also helpful here, by entering search terms (keywords) into the Google search field.

Intensified keyword research

Through intensive keyword research, relevant keywords are filtered for you. Through precise, target group-oriented keyword set creation, we can then begin with on-page optimization. Keyword research is an ongoing process, as new keywords can emerge very quickly depending on search volume and trends. Don't forget: keywords are search queries that are entered by REAL PEOPLE on Google and other search engines. Keywords are man-made!

SEO OnPage Optimization

SEO OnPage optimization is a crucial factor in search engine optimization. Here, everything that happens on your website itself is optimized. This includes loading time, heading hierarchy, image optimization and much more. OnPage optimization is an ongoing process and should be revised regularly. In addition, new content should always be published on your website in order to offer searchers added value.

SEO OffPage Optimization

Your page is only relevant to the searcher if other websites, which are considered authoritative by the search engines, also report about you. This can be achieved through clean, targeted and, above all, thematically relevant link building. Forum links and the like should be avoided, as these links are now regarded as spam by search engines.

SEO Texts & Content Creation

SEO texts are an important part of on-page optimization. Without content, neither the searcher nor the search engine bot knows what your website or online shop is about. With professionally written SEO texts and topic-relevant content, initial positive results can be achieved in a very short time. You can have your SEO texts written by us.

Continuous Controlling

Tracking your keywords as well as continuously monitoring positions is essential in search engine optimization. To ensure you are always up to date, you will receive a detailed report once a month on content and backlinks created by us, as well as the development of your keywords and rankings. Thanks to various tools, we always have an overview of your rankings.

Search Engine Optimization SEO
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01 What is SEO (Search Engine Optimization) for architects?
Search engine optimization, also known as SEO or Search Engine Optimization, describes the optimization of websites and online shops for search engines like Google. Through optimization, search terms (keywords) can be found better by the search engines and, accordingly, your website / online shop can be displayed better in the organic search results.
02 How long does SEO take for architectural firms?
SEO is a long-term and ongoing process. Initial positive effects of search engine optimization can usually be seen after 3 - 6 months. Search engine optimization should be continued steadily. Even if the desired results have been achieved, the SEO process should be continued, because the competition, especially on the Internet, never sleeps.
03 What does SEO cost for architecture firms?
The cost of SEO depends on the industry, the keywords, and the website. The hourly rate of an SEO agency is usually between €75 - €150, with some leeway upwards and downwards. Annual budgets ranging from four-figure to five-figure amounts are not uncommon. With our SEO packages, you have a full-service agency with expertise on your side.
04 What is the difference between SEO and SEA?
SEO is the optimization of websites and online shops for search engines in the organic search results. SEA, also known as Search Engine Advertising, is paid advertising in the top third of search engines. By combining SEO and SEA, you maximize the reach of your website on Google and co. Through SEA, visitors come to your website / online shop from day 1. Through SEO, the costs for advertisements can be reduced in the long term. Here, we fall back on our hybrid strategy, consisting of SEO and SEA.

Our SEO Packages for Small & Medium-Sized Businesses

SEO Starter / Local

Ideal for small websites & companies (no online shops) with up to 5 services or product groups. Also ideally suited for local search engine optimization. (Local SEO)

990,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Simple keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 5 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 13,500 words for the entire duration)
  • Simple homepage text (up to 750 words additional)
  • OffPage Optimization: Simple Google-compliant link building for supplementation (1-2 strong links/month)
  • Regional Search Engine Optimization (Local SEO) + simple link building
  • Simple Controlling & Reporting
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business Listing + Optimization
  • Optimized text integration into CMS
  • Phone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR

SEO SME / Shop

Search engine optimization for medium-sized businesses. Regardless of whether it's for a website with services or small online shops with products. Sustainable search engine optimization at a fair price. Also suitable for smaller online shops.

1690,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for 10-20 main keywords (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 22,500 words for the entire duration)
  • Detailed homepage text (up to 1,000 words additional)
  • Off-page optimization: Simple Google-compliant link building as a supplement (up to 4 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area)
  • More detailed controlling & reporting with individual notes
  • Optimized text integration into CMS, adapted to content blocks and visually appealing.
  • Fast response and processing times 4-24h (weekdays)
  • Google Search Console
  • Google My Business Listing + Optimization
  • Telephone support (up to 30 min. per month)
  • Workshops
  • Relaunch Support
  • Online PR

SEO Pro for Larger Companies & Online Shops

The ideal package for larger companies and online shops for reach and visibility optimization through high organic visibility. THE professional SEO package for your growing company. Also for medium-sized online shops to increase sales through maximized organic visibility!

2490,- monthly / minimum term 12 months
  • Analysis, competitive comparison, keyword research & strategy development (SEO check / SEO audit)
  • Technical SEO optimization (WordPress, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization
  • OnPage Optimization
  • Optimization for up to 50 main search terms (focus keywords) + related terms (synonyms)
  • SEO-optimized text creation (up to 40,000 words for the entire duration)
  • Complex homepage text additionally optimized
  • OffPage Optimization: Advanced clean Google-compliant link building with extra links (up to 6 strong links/month)
  • Nationwide search engine optimization (possibly also the entire German-speaking area or selected countries worldwide)
  • Optimization of service pages / product pages (technical structure)
  • Optimization of category and tag pages
  • Optimized text integration into CMS, adapted to content blocks and visually appealing
  • More detailed controlling & reporting with individual notes
  • Fast response and processing times 4-24h (weekdays)
  • Google My Business listing + optimization
  • Google Search Console
  • Phone support (up to 30 min. per month)
  • Simple Relaunch Support
  • Workshops
  • Online PR

SEO One-Time

Would you like to have your website or online shop fundamentally optimized once for the most important services and/or product categories? Then the package without a fixed term is exactly the right one.

2890,- no minimum term: one-time search engine optimization
  • Analysis, Competitive Comparison & Keyword Research (SEO Check / SEO Audit)
  • Ahrefs checkup with a simple report to start, including evaluation of the top 10 pages and up to 5 important tips for the page.
  • Google Search Console Registration & Verification
  • Technically global on-page optimization (WordPress/WooCommerce, other CMS on request)
  • Keyword analysis + page structure + content planning
  • Image & Structure Optimization as a Note
  • Definition of 10 focus keywords incl. keyword lists (LSI keywords)
  • Creation of up to 10 OnPage SEO texts of 500-800 words each (including SEO homepage text)
  • 4-6 Web 2.0 backlinks on the homepage and 1-3 subpages (service pages / shop categories)
  • Simple reporting after 30 days as an initial evaluation with notes
  • Telephone support available on request
  • Online PR
  • Workshops

A few references from customers we have supported. All images are real customer references!

Be found on Google - We are your long-term partner in the field of search engine optimization for architects.

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    Sula Marketing offers the optimal marketing solution for architects

    Many demanding fields of activity and industries specialize in their work, which leaves no time for endless advertising campaigns and communicative measures. Especially for architects, it is important to create a particularly serious and professional image. SEO for architectural firms is an ideal solution to drive growth and focus on the core business. Our SEO experts support you with strategic planning and proven measures to strengthen your presence in the digital environment. With the help of search engine optimized content, we bring the services of your architectural office to the right target group. By specifically addressing relevant groups of people, you can efficiently generate valuable leads and measure more orders. With our support, SEO for architects is easy to implement and remains sustainably successful.

    SEO for architects - how to improve your visibility on the web

    Search engine optimization measures offer an effective and efficient way to position yourself prominently in front of your target group. Almost everyone uses search engines like Google when they intend to buy or are simply interested in finding out more about products and services. For this reason, search engines offer enormous potential to address people with their content. Optimizations for search engines are primarily about classifying website content as relevant for certain search queries. Our range of services for SEO for architects focuses on making your content findable for potential customers and thus ensuring increased traffic to your website. Through search engine optimization, you not only increase your ranking within the search results, but also your visibility on the web and, consequently, your website visitors.

    With our support, you can effectively reach your target group

    Are you an architect who specializes in the construction of single-family and multi-family houses, for example, and want to benefit from increased orders? In order to optimally map your services as an architectural office with a relevant target group, it is important to identify related and at the same time search engine relevant keywords and terms. Our experts for SEO for architects use their professional knowledge and proven methods of keyword research for this purpose. Based on the terms identified, they strategically prepare your content and skillfully implement the keywords in all structures and text elements such as descriptions and headings. In this way, we make it possible for your content to be classified as relevant for search queries and thus to be displayed better in the search results. With our help, you can achieve TOP rankings and increase your visibility in search engines.

    Possibilities to implement SEO

    There are different ways to connect architects with the desired target group through search engine optimized online marketing. On the one hand, optimization at the technical level plays a major role for user-friendliness across all types of devices. By taking these factors into account, your website is preferred in search engines, so that you can benefit from increased visibility. In addition, criteria such as relevant keywords can be integrated OnPage into the visible structure and layout of the website in order to also achieve a positive effect on the ranking. The skillful placement of the optimization measures contributes to the content structure and improved use. Our SEO for architects can also contribute to the performance of your website on OffPage. By means of search engine relevant links, your content gains relevance and leads to TOP rankings in Google searches.

    Professional strategies for measuring success - SEO for architects

    Acquiring new customers or winning new orders can take up a lot of valuable time for architects. We will show you how the integration of SEO into online marketing can help architects achieve measurable success. As part of our services, we work with you to develop a strategy tailored to your needs. Our promising concepts and implementations are designed to achieve and exceed your goals through professional SEO for architects. Make use of the expertise of our consultants and focus on your core business. The joint cooperation guarantees you the delivery of measurable success - and not only temporarily. Through our optimizations, you measure sustainable performance and reach your target group effectively. Sula Marketing accompanies you on the way to a successful architectural office.

    Sula Marketing is your reliable partner in SEO for architects

    Do you want to exploit the potential of your architectural office and receive more exciting construction projects? Our services for SEO for architects are just right for you! Our consultants will be at your side from the beginning of the cooperation with full expertise and will inform you about existing possibilities for your website. Arrange a non-binding initial consultation for professional advice and have the scope of possibilities assessed directly. Benefit from our successful expertise in the field of SEO for architectural firms and measure increased performance of your website in a very short time. More visitors, more visibility, more orders - we optimize to deliver the desired target values. Strengthen your presence on the Internet and take the path to the long-term success of your office, with the help of your reliable partner, Sula Marketing.